Internet Marketing

Description:

This certificate offers a program of study for students seeking jobs that require skills in technical marketing applications. It provides opportunities to combine traditional marketing theory with the technical skills needed in today's business environment. Courses address current technology-based business communications, marketing, Internet strategies, applications, and trends..

Learning Outcomes:

Upon completion of this program, the student will be able to:

identify and create effective Internet marketing strategies that enhance business relationships with present and future customers.
apply communication theory, effective writing techniques, and presentation skills to business situations.
utilize software applications designed to present and promote business in print and visual media.
devise a marketing plan using social media applications and content platforms for marketing both small and large businesses.
analyze various software applications for Search Engine Optimization (SEO), analytic tools, web-building and blog applications, email marketing, and other technical marketing tools.

Course List:

Required Program

Total Units:			14
BUS	310	Business Communications	3
CISA	330	Desktop Publishing	2
CISA	340	Presentation Graphics	2
CISA	345	Technical Marketing Applications	2
CISA	346	Social Media Applications	1
CISW	350	Imaging for the Web	1
MKT	330	Internet Marketing	3

Click here for Printable Degree - Course Check Off Sheet

Career Opportunities:

Career opportunities include titles such as social media administrator, digital marketing director, campaign specialist, marketing/events coordinator, media marketing, social media squad, Internet marketing communications, and communications and social media coordinator.

Search Jobs:

Example terms and keywords to use in job search sites:

Terms: Social Media Marketing - Technical Marketing Assistant - California

Job Search Titles:
Social media administrator
Digital marketing director
Campaign specialist
Marketing/events coordinator
Media marketing
Social media squad
Internet marketing communications
Communications and social media coordinator.

Sample Job Search Websites:

Indeed.com - http://www.indeed.com/

SimplyHired.com - http://www.simplyhired.com/

Monster.com - http://www.monster.com/

Bureau of Labor Statistics - Resources for Jobseeker or Worker:
http://www.bls.gov/audience/jobseekers.htm

LinkedIn.com - Job Search:
https://www.linkedin.com/job/home?trk=nav_responsive_sub_nav_jobs