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CISA 346: Social Media Applications
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| Units: |
1.00 |
| Prerequisite: |
None. |
| Advisory: |
CISC 305 (Introduction
to the Internet) |
| Hours: |
18 hours lecture, 18
hours laboratory |
| Description: |
This course introduces
using a variety of social media applications and
content platforms for marketing both small and large
businesses. It includes popular applications for
online social networking services, microblogging,
visual bookmark boards, video-sharing websites,
photoshare sites, and online image editing. It also
includes tracking social media, apps and
integration, link building and monetization. |
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Section 3: Learning Outcomes and Objectives
Upon completion of this course, the
student will be able to:
- analyze various forms of social media technology
used in marketing
- create a business platform using online social
networking services
- set up and use a microblogging application
- create and add content to a visual bookmark board
application
- set up, design, and add photos to several photoshare
sites
- edit, compress, and create graphics using online
photo editing and graphic design applications
- originate, edit, and post video for marketing
purposes using online video editing and hosting sites
- combine and set up links for all media to connect
and promote for business
- critique his/her social media for marketing using
analytic tools and applications
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Certificates requiring this course:
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