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CISA 345: Technical Marketing Applications
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| Units: |
2.00 |
| Prerequisite: |
None. |
| Advisory: |
CISC 305 (Introduction
to the Internet) |
| Hours: |
27 hours lecture, 27
hours laboratory |
| Description: |
This course provides
an overview of online tactical marketing tools. It
includes Search Engine Optimization (SEO), analytic
tools, web building and blog applications, email
marketing, and other technical marketing tools. |
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Section 3: Learning Outcomes and Objectives
Upon completion of this course, the
student will be able to:
- develop a website using online template tools
- create a blog and connect it with a website
- evaluate and prepare Search Engine Optimization
(SEO) and Inbound Marketing tactics
- create SEO content types (content marketing) to
include text, images, video, graphics, and presentations
- assess and set up webmaster tool applications and
measurement techniques used to evaluate digital
marketing (analytics)
- examine paid search marketing pay-per-click (PPC)
- utilize an online application to set up an email
marketing campaign
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Certificates requiring this course:
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