Eduardo M. Ortega

The purpose of a homepage is to serve as the main entry point to a website, offering visitors a clear overview of what the site is about. It should immediately communicate the site’s primary mission, value proposition, and key offerings. A good homepage provides easy navigation, guiding users to other important sections or content, such as products, services, or informational resources. It also sets the tone for the website’s design and branding, creating a strong first impression. Ultimately, the homepage should engage visitors, encourage interaction, and lead them to take desired actions, such as exploring further, subscribing, or making a purchase.